creative that connects
VIEWS ACROSS ALL CLIENT WORK
we make stuff with
“IN 2 MIN” series
"Motherhood: IG vs Reality"
CLIENT / AURA FRAMES
The Business Challenge:
create a concept / build a video shoot structure which allowed us to execute on content for each phase of the funnel across a variety of platforms.
the top of funnel video above resulted in:
we followed that up with a "social ad blitz" for the mid funnel. We partnered with their acquisition team to develop a testing plan prior to production to ensure they had a variety of assets to test
50+ assets to A/B test
content that peels away at the superficial and focuses on emotion (vulnerability, fear, joy)
CPC $1.15 > $0.13
Aura had limited resources to create a full funnel campaign for the holidays. They weren't sure what content would resonate with their consumer.
400% decrease in CPA
200% increase in organic traffic
VIEWS ACROSS &
73% view-thru on Youtube
Authentic IG ads
ad agencies are out of touch
millions are spent on one “hero campaign" and a handful of assets
they have high overhead - decreasing your ROI
they are out of touch with the fast paced trends on social
we work directly with artists already creating on the internet