STUFFSTUDIOS. X AURA
hey
we're
OVER
VIEWS ACROSS ALL CLIENT WORK
REACTIONS
SHARES
a full service creative agency focused on content that converts
who we make stuff with
🤓
commercial work
why ?
the perfect match: we’ve executed on multiple campaigns with Aura and understand what your prop values and demo. There’s no onboarding - we get it
the better budget: we work with the same creators as the other agencies - without the overhead. You get the same quality at a lower rate
channel specific content: we’ll provide assets that are premium TV spots along with assets that will convert on social
what's next?
Aura has an amazing product - it’s time Aura is recognized as not only the leader in digital frames, but also the leader in sharing memories
creatively, we want to showcase Aura as the perfect product for your targeted personas (assumptions based on past campaigns)
wedding guests: give the newlyweds an easy way to relive their amazing day
parents: gifting the grandparents an aura for real-time baby pics
pet owners: easiest way to showcase your love for your doggo
this shared narrative can work as a combined long-form explainer video, but also be broken down for smaller spots.
final deliverables:
• long form explainer (:60-:90 sec)
• :30 TV Ready Spot
• :15 TV Ready Spot
• social cutdowns optimized for conversion
structure
convey the problem
introduce Aura as the solution
CTA
20%
65%
15%
References:
Either of these styles would be perfect for Aura and can be executed by the Director of Photography and crew I would bring on for this project.
We will want a matching dolly shot of the aura frame in multiple set ups
Director of Photography
Tyler McPherron
Tyler has worked with Facebook, Google, Kraft, and created music videos for FKA Twigs, Toro y Moi and others.
He is one of the premiere DP’s in San Francisco and I recently worked with him on a TV spot for an air purifier start up. He is my top choice for this campaign.
click on image for website
proposed schedule
signed SOW
July 16
creative development
July 19 - 31
creative sign-off
August 2
shoot window
August 12 - 26
first cut
September 9
second cut
September 16
final cut
September 20
finishing
September 24
delivery
September 27
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(:15 + :30 spots and social assets would follow)
budget range
The two biggest impacts to budget are number of shoot days and equipment needed for premium visuals. It will be a minimum 2 day shoot. Expected production quality will be on par with Sonos and Ode reference videos.
OPTION 1
1 day per persona / unique location
Unique cast for each day
Full deliverables (all tv spots and 3-5 social assets)
Still Photography
BTS photography / iphone footage
Two revisions per each asset
Updated Edit of “IG Motherhood” footage to maximize value
Rate: 195k - 210k
OPTION 2
two day shoot
Simplified version of narrative with 2-3 personas
1-2 locations
Deliverables: all tv spots with 2-3 social assets
Two revisions for hero explainer video and TV spots
One revision for all other assets
Updated Edit of “IG Motherhood” footage to maximize value
Rate: 160k - 180k
OPTION 3
two day shoot
Simplified version of narrative with 1 persona
1 location
Deliverables: all tv spots but no social assets
Two rounds of revisions for hero explainer video
One round of revisions for other tv spots
Rate: 135k - 150k
thanks -
talk soon 💪
Carlos @
