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STUFFSTUDIOS. X AURA
hey
we're
OVER
VIEWS ACROSS ALL CLIENT WORK
REACTIONS
SHARES
a full service creative agency focused on content that converts
who we make stuff with
1/1
Example Ads
why ?
the perfect match: we’ve executed on multiple fitness campaigns. we understand your prop values and audience. there’s no onboarding - we get it
platform-specific content: we’ll provide creative that is tailor made for each channel: FB | IG | YT
we know the internet: we have a pulse on the current creative that will engage audiences
what's next?
BodyGym is ready for a fresh start come January.
Let's give the original BodyGym a proper send off and sell out the remaining inventory.
creatively, we want audiences to begin associating BodyGym with the "move yourself" campaign.
we can do this using three distinct video methods:
standard ad
UGC
top of funnel | narrative
this campaign will lay the groundwork for re-brand launch
• sell out remaining inventory
• a/b test creative, copy, messaging for launch
structure for all styles
convey problem
introduce BodyGym as solution
CTA
20%
65%
15%
proposed schedule
signed SOW
July 25
creative development
July 25 - 30
creative sign-off
August 2
shoot window
August 5 - 15
first cut
August 18
second cut
August 24
final cut
August 31
finishing
September 1
delivery
September 3
SOW Options
OPTION 1
Dynamo
creative development
5 total concepts
scripting for 2 concepts
pre-production
one half day shoot
1-2 talent
190 as location
four :15-:30 second ads (ugc ads)
two revisions per asset
four assets total
budget: $6 - $7.5k
OPTION 2
Dynamo+
option 1 plus:
7 total concepts
storyboarding for 2 concepts
full day shoot
1 location outside 190
four :15-:30 second ads (ugc or standard ad style)
1 copy/opener variant for each ad
eight assets total
budget: $8k - $10k
OPTION 3
Dynamo Deluxe
option 2 plus:
10 total concepts
three concepts total produced
one :60 top of funnel narrative
one variant of :60
5 gif ads
10 still ads
25 assets total
budget: $13k - $15k
talk soon 💪
Carlos @
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