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STUFFSTUDIOS. X SOFI

hey             👋 

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it’s been a while, so here’s a recap

together, we created  8 video campaigns  for you while at my former agency

just to name a few...

I personally wrote / directed / produced this series

which generated

14M
60k
70k

VIEWS

SHARES

REACTIONS

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“IN 2 MIN” series

I executive produced

tiny kitchen from concept - final

4M

VIEWS

national commercial spot during NBA playoffs

covered by AdWeek

SoFi - Tiny Kitchen Makeover

since then,

I started my own agency

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brands we make stuff with

🤓

OVER

160M

VIEWS ACROSS ALL CLIENT WORK

1M

REACTIONS

SHARES

1.5M

recent work

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"Motherhood: IG vs Reality"

CLIENT / AURA FRAMES

The Business Challenge:

Aura had limited resources to create a full funnel campaign for the holidays. They weren't sure what content would resonate with their consumer. 

 

 

4k

REACTIONS

2k
1M+

VIEWS ACROSS     &    

SHARES

Our solution:

create a concept / build a video shoot structure which allowed us to execute on content for each phase of the funnel across a variety of platforms.

 

the top of funnel video above resulted in: 

Authentic IG ads

73% view-thru on Youtube

we followed that up with a "social ad blitz" for the mid funnel. We partnered with their acquisition team to develop a testing plan prior to production to ensure they had a variety of assets to test 

👏

200% increase in organic traffic

📹

50+ assets to A/B test

❤️

content that peels away at the superficial and focuses on emotion (vulnerability, fear, joy)

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💪

CPC $1.15 > $0.13

👍

400% decrease in CPA

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Emily Yau

Creative Producer / Credit Karma

Director + Producer / SoFi’s “Tiny Kitchen”

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Christine Zalocha

VP of Marketing / Aura

Former Director of Social / SoFi

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Stephanie Benjamin

Influencer Strategy / AspireIQ

Former Social Strategist / Credit Karma

advisors

why                             ?

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ad agencies are out of touch

 millions  are spent on one “hero campaign" and a handful of assets

 

they have  high overhead  - decreasing your ROI

 

they are  out of touch  with the fast paced trends on social

we work directly with artists already creating on the internet

masters of digital experiential events (they recently created this slack game)

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visual genius hacking IG one post at a time

content queen + director dedicated to creative for social impact

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we provide a holistic approach to content creation

full funnel content strategy with KPIs in mind

content unique to each social platform

variety of assets to A/B test

looking forward to meeting!

we'll be coming with some initial concepts to share 😉

Carlos @

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