STUFFSTUDIOS. X SOFI
hey 👋
Great to meet you
we are
we've created over 8 video campaigns focused on fin-tech and engaging audiences re: debt
just to name a few...
I personally wrote / directed / produced this series
which generated
VIEWS
SHARES
REACTIONS
“IN 2 MIN” series
executive produced
tiny kitchen from concept - final
VIEWS
national commercial spot during NBA playoffs
covered by AdWeek
We have
OVER
VIEWS ACROSS ALL CLIENT WORK
REACTIONS
SHARES
brands we make stuff with
🤓
recent work
"Motherhood: IG vs Reality"
CLIENT / AURA FRAMES
The Business Challenge:
Aura had limited resources to create a full funnel campaign for the holidays. They weren't sure what content would resonate with their consumer.
REACTIONS
VIEWS ACROSS &
SHARES
Our solution:
create a concept / build a video shoot structure which allowed us to execute on content for each phase of the funnel across a variety of platforms.
the top of funnel video above resulted in:
Authentic IG ads
73% view-thru on Youtube
we followed that up with a "social ad blitz" for the mid funnel. We partnered with their acquisition team to develop a testing plan prior to production to ensure they had a variety of assets to test
👏
200% increase in organic traffic
📹
50+ assets to A/B test
❤️
content that peels away at the superficial and focuses on emotion (vulnerability, fear, joy)
💪
CPC $1.15 > $0.13
👍
400% decrease in CPA
Emily Yau
Creative Producer / Credit Karma
Director + Producer / SoFi’s “Tiny Kitchen”
Christine Zalocha
VP of Marketing / Aura
Former Director of Social / SoFi
Stephanie Benjamin
Influencer Strategy / AspireIQ
Former Social Strategist / Credit Karma
advisors
why ?
ad agencies are out of touch
millions are spent on one “hero campaign" and a handful of assets
they have high overhead - decreasing your ROI
they are out of touch with the fast paced trends on social
we work directly with artists already creating on the internet
[MSCHF]
masters of digital experiential events (they recently created this slack game)
visual genius hacking IG one post at a time
content queen + director dedicated to creative for social impact
we provide a holistic approach to content creation
full funnel content strategy with KPI in mind
creative + engaging content unique to each social platform
variety of assets to A/B test
looking forward to meeting :)
Carlos @
